Understanding how marketing understands.
I help marketing organizations make sense of the signals, sources, and systems available to them — and write about what that looks like in practice.
The Knowledge Stack — what marketers know and how they know it. A newsletter covering the signals, systems, and sense-making that drive modern marketing practice.
Practitioner Interviews
Conversations with researchers, analysts, and strategists on how they actually navigate signal overload.
Explainer Guides
Clear-eyed breakdowns of methodology, statistics, and research design — without the academic fog.
Technology Deep Dives
Honest assessments of research and analytics tools — what they do, what they don't, and what to watch for.
Perspectives & Analysis
Points of view on the trends, debates, and ideas shaping how marketing organizations understand their world.
Independent support for custom research — study design, vendor selection, analysis, and strategic interpretation. Bring me in as a sounding board or a full project partner.
Private case studies, white papers, and thought leadership written in your voice. I understand research methodology — so the technical detail is right, and the narrative lands.
Helping research and marketing teams find, evaluate, and deploy the right technology. I work with a select group of best-in-class technology partners and can help you assess fit, scope implementation, and get to value faster.
An AI-powered research operations platform that automates the coordination, scripting, and delivery of quantitative research projects. Built for research teams that want to move faster without sacrificing rigor.
A synthetic population platform that enables marketers to model, segment, and activate consumer insights at scale. Arima's SynC methodology generates privacy-safe synthetic data grounded in real population distributions.
I've spent my career at the intersection of research, strategy, and technology — leading insight functions, building analytics products, and helping organizations think more rigorously about what they know and why they know it.
Field Research is my independent practice. I work with a small number of clients at a time, which means you get my full attention.
- SVP Research Technology Explorer Research (Savanta)
- Director, Syndicated Research Ipsos Canada
- Master of Management Analytics Queen's University
- Technology Partnerships Scalafai · Arima Data
Let's talk.
Whether you need a research partner, a writer who understands the methodology, or help finding the right technology — reach out and we'll figure out if I'm the right fit.