Understanding how marketing knows the world.
I help marketing organizations make sense of the signals, sources, and systems available to them — and write about what that looks like in practice.
The Knowledge Stack — what marketers know and how they know it. A newsletter covering the signals, systems, and sense-making that drive modern marketing practice.
Marketing Theory
Foundational frameworks and models for how marketing actually works, revisited through a research lens.
AI Tools & Application
Practical looks at how AI tools are being applied across research, analytics, and marketing operations.
Brand Case Studies
Real examples of how brands build understanding of their market — what worked, what didn't, and why.
Synthetic Data
Explorations of synthetic data methods and their promise — and their limits — for consumer insight.
Independent support for custom research — study design, vendor selection, analysis, and strategic interpretation. Bring me in as a sounding board or a full project partner.
Private case studies, white papers, and thought leadership written in your voice. I understand research methodology — so the technical detail is right, and the narrative lands.
Helping research and marketing teams find, evaluate, and deploy the right technology. I can help you assess fit, scope implementation, and get to value faster.
Helping research teams put AI to work — integrating AI into research operations, applying AI for text analysis, and building synthetic data models to extend what's possible with primary research.
I've spent my career at the intersection of research, strategy, and technology — leading insight functions, building analytics products, and helping organizations think more rigorously about what they know and why they know it.
- SVP of Operations, Development, and Advanced Analytics Explorer Research (Savanta)
- Director, Syndicated Research Ipsos Canada
- Master of Management Analytics Queen's University
- Master of Science, Marketing and Consumer Studies University of Guelph
Let's talk.
Whether you need a research partner, a writer who understands the methodology, or help finding the right technology — reach out and we'll figure out if I'm the right fit.